Over the last week, kaarsKoker packaging has been my primary focus. When I have purchased candle sleeves, they are packaged individually and bundled in a plastic bag, stapled at the top in an unnecessarily large box with hundreds of Styrofoam peanuts. A well-known company with a better-known blue box is also a terrible offender of over packaging for shipping. My goal with kaarsKoker is to deliver the unique lighting fixture candle sleeves in tact with minimal recyclable materials. The first step is to work on the packaging of the candle sleeves.
The most efficient way to package our candle sleeves and merchandise our chandelier candle covers in a retail environment was to leave them as exposed as possible so the color, pattern and finish are easily viewed. What other object with a similar shape was presented in this way? A cigar! True, some were wrapped in cellophane to preserve the contents, but the very best are left naked with only a band so a connoisseur can appreciate through touch and smell. I immediately began studying cigar bands, which were true works of art: the colors, the fonts and, oh, the shapes! While the more elaborate shapes worked on the uniform cigars, simplicity was necessary to wrap around the multi-color kokers.
As much as I wanted the band to be uncomplicated, the designer in me took over. After all, it was the kaarsKoker brand. It had to represent my taste, my style and the collection. My love of marble papers stood out so I looked at these first. Fancy Feather was a favorite but too closely resembled the flame patterns of Missoni so I felt this was unoriginal to aPa. The blue marble was not only unique, it is a complex pattern that translated well as a koker [link to sleeve page] and became aPa’s signature pattern. The kaarsKoker logo is a contemporary adaptation of Old English- a fresh twist on traditional just as the product is itself. The back of the label was also the perfect place for my Ikea-like instructions. Viola! It was literally coming together.
With the label complete, the shipping materials were my next focus. I assumed the average order size to be 3 pair of kokers making shipment in a box excessive. An expandable envelope was more appropriate but how would I protect my paper product with paper and stay green? Kristin, my right-hand gal, worked for Crate-and-Barrel where they used a product called Geami, which is a perforated paper that expands as it is wrapped around an object. After a few trial shipments back and forth across the country and no damaged goods, I was sold on Geami. The flexibility of the expandable envelope and the efficiency of material provided by Geami allow the envelopes to receive dozens of sleeves before use of a box is necessary. After careful research, I also omitted any plastic laminate on the envelope because this negates any hopes of recycling this product in most municipalities.